Who Are We?

Steve Cowell - Owner and Operator

Steve’s been at the helm of Strike Force Lures for over a decade, combining his love of fishing with a knack for woodworking. Each timber lure is turned by hand on an off-centre lathe in his workshop, giving it a unique shape and action that fish can’t resist. When Steve’s not in the workshop, you’ll find him out on the water testing new designs or chasing the next big catch.

Derrick Taylor - Painter and Field Tester

Derrick’s the man behind the eye-catching paint jobs that make Strike Force Lures stand out. Every design is hand-painted with attention to detail to make sure it not only looks great but performs where it counts — in the water. Derrick’s also our go-to field tester, putting each lure through its paces and making sure it delivers the goods for anglers.