The Story of Strike Force Lures: How We Got Started

For over a decade, Strike Force Lures has been crafting handcrafted timber fishing lures that have helped anglers across Australia land their dream catches. Our journey started with a passion for fishing, a love for craftsmanship, and a desire to create something unique for the fishing community. Here’s how we turned that passion into a thriving family-run business.

The Early Days: From Hobby to Business

It all began with a simple idea: to create fishing lures that weren’t mass-produced, but instead designed with care, precision, and attention to detail. As passionate anglers ourselves, we understood that a good lure could make all the difference on the water. But we also knew that many of the lures available on the market lacked the unique qualities that could attract bigger, smarter fish — particularly Murray Cod.

So, in the early days, we started experimenting in the workshop with different types of timber, paints, and designs. We wanted to make lures that not only looked incredible but also moved in a way that fish simply couldn’t resist. We tested each prototype in local rivers and lakes, refining the shape and action of our lures until we got it just right.

What started as a weekend hobby quickly grew. Friends and fellow anglers began asking us to make custom lures for them. We realised we had something special on our hands — a product that wasn’t just functional, but also a piece of art.

Why Timber? The Choice of Material

One of the questions we get asked a lot is, “Why timber?” While many modern lures are made from plastic, we chose to work with timber for a few key reasons:

1. Natural Buoyancy: Timber lures have a unique buoyancy that gives them a more lifelike action in the water.

2. Durability: Properly crafted timber lures can withstand the wear and tear of fishing better than many plastic alternatives.

3. Uniqueness: No two timber lures are exactly alike. Each one has its own personality, making it truly one-of-a-kind.

By using timber, we’re able to create lures that have a distinct action and feel, giving anglers an edge when it comes to landing big fish like Murray Cod and Yellow Belly.

Building Our Range of Lures

As demand grew, so did our range of lures. We started with just a few basic designs, but over time we expanded to include:

• Cod Stalkers: Designed specifically for Murray Cod, these lures are perfect for targeting big fish in rivers and lakes.

• Whipper Snappers: A versatile lure that works well for both freshwater and saltwater species.

• Boof Bait Surface Lures: Our surface lures are designed to create a big splash and attract aggressive strikes from predatory fish, making them ideal for topwater action.

• Hydro-Dipped Lures: Our latest range of lures features unique marbled patterns, created using a hydro-dipping process that makes each lure completely unique.

Each lure in our range is handcrafted, hand-painted, and rigorously tested to ensure it meets our high standards. We take pride in every single lure we make, knowing that it could be the difference between a quiet day on the water and the catch of a lifetime.

Supporting Local and Staying True to Our Roots

One thing that has always been important to us is staying true to our roots. We’re proud to be a family-owned, Australian business, and we’re passionate about supporting the local fishing community.

Over the years, we’ve partnered with local tackle shops and sponsored fishing events, helping to give back to the community that has supported us from the very beginning. We believe that by staying small and independent, we can continue to provide the quality and service that our customers have come to expect.

The Shift to Online Sales

For many years, our lures were sold primarily through local tackle stores. But as the world changed, so did the way people shop. We realised that to continue growing our business, we needed to embrace online sales.

This shift wasn’t easy. Building an online store took time and effort, and we knew that it would take more than just a website to get customers to buy. That’s why we’ve focused on creating a site that reflects the heart of our business — one that showcases the craftsmanship and passion behind each lure.

Today, Strike Force Lures is proud to offer our range of handcrafted timber lures online, making it easier for anglers across Australia to get their hands on our unique products.

Our Promise to You

When you buy a Strike Force Lure, you’re not just getting a fishing lure. You’re getting a product that has been carefully crafted with passion and precision. We stand by every lure we make with a 100% satisfaction guarantee, because we believe that quality and customer service should always come first.

We’re excited to continue growing our online store and bringing our handcrafted lures to more anglers across Australia. Thank you for being part of our journey — we couldn’t do it without you.

Tight lines! 🎣

— The Strike Force Lures Team